Evidence Matters
Empowering Canadians with the Skills to Navigate Evidence in Everyday Life
Evidence Matters aims to place evidence at the heart of navigating everyday life. Our guides, events, and resources seek to equip you with the knowledge and skills to assess evidence and hold individuals and organizations accountable for the claims they make.
Help us strengthen our democracy through good evidence, one conversation at a time!
Did you know?
Misinformation
can spread through any channel of communication including traditional media, online, and via social media.
96%
of Canadians who used the internet to find information during the first few months of the pandemic saw COVID-19 information they suspected was misleading, false, or inaccurate.
Statistics Canada, 2021
Statistics Canada, 2021
E4D research
has found that governments across Canada don’t often share the evidence they use to make decisions.
View Report
View Report
“Extraordinary claims require extraordinary evidence."
Carl Sagan
How YOU can take part in #EvidenceMatters
Check out our new guides and share them with others!

A Guide to Asking for Evidence
Do you wish the FAQ section of that new sunscreen brand had more information that back up their product claims? Learn how to effectively ask for evidence from different sources, including companies, journalists, and elected representatives. Keep your leaders accountable!

A Guide to Understanding Evidence
How do you know if the study quoted by that popular influencer is trustworthy? It’s easy to get lost in the details of a scientific study if you don’t know where to start. In this guide, we walk you through the basics of scientific research so you can understand key components and conclusions of scientific papers.

Companion Guide: Understanding Scientific Studies
How do you know if the study quoted by that popular influencer is trustworthy? It’s easy to get lost in the details of a scientific study if you don’t know where to start. In this guide, we walk you through the basics of scientific research so you can understand key components and conclusions of scientific papers.
Tune in to our weekly virtual sessions!
Join the #EvidenceMatters conversation here and online!
Share your evidence story on social media using #EvidenceMatters.
How do you use or look for evidence in your everyday life? Tell us about a time when you wanted more information about a decision, policy, or claim that you read online. What kind of evidence did you want decision-makers to share?
Use the hashtag #EvidenceMatters by 11:59 PST on March 29 for a chance to win an Evidence Day prize!
How do you interact with evidence?
Just like you, we’re always on the search for evidence. Help us collect some data on your experience with evidence!
Resources
Here are some more helpful resources for spotting and debunking mis- and disinformation, and for understanding how evidence supports our democracy. Know of other awesome resources? Fill out this google form to add them to the list!